Proctor and Gamble Marketing Plan Case Analysis
Steve Law
MBA 609
MGT 541
Professor Daniel Weber
Company Description
Proctor and Gamble was founded in Cincinnati Ohio in 1837. The two founders of the company were William Proctor and James Gamble. They started the company by making and selling their own soap and candles. In 1879 James Gamble Jr. and Harley Procter the sons of the two founders developed a white soap that was equal to the high quality soaps already on the market. This new soap called Ivory became a huge success for the company and still remains a leader in the market today. Proctor and Gamble slowly began releasing different types of products such as laundry detergent, toothpaste, and diapers. They have continued to be innovators in household products for the past century and into today. Proctor and Gamble has over 350 brands in 180 countries. They are committed to helping consumers with health and hygiene products. They do this by constantly researching and developing new products for the marketplace and improving on the products they currently have. The company itself is broken into 3 segments, health and beauty, household care, and Gillette. These products are sold in just about every convince store and grocery store in the United States. They employ over 130,000 people and its home office still remains in Cincinnati, and they have operations in South America, Europe, and Asia. Proctor and Gamble values its employees and treats them very well. They were one of the first companies to implement a profit sharing program for its people. They ensure that their people understand and believe that the company’s values and principles are put into the product they produce.
Mission Statement
“We will provide branded products and services of superior quality and value that improves the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our...