Advertising
|1 |ad |abbr. advertisement - advert abbr. |
|2 |advertisement |n. item of publicity for a product or service, in magazine, on TV etc |
|3 |advertising agency |n. company specialising in producing and placing advertisements for clients |
|4 |AIDA |abbr. Attention, Interest, Desire, Action - the objective of all advertisements |
|5 |benefit |n. advantage of a product or service, usually derived from its features |
|6 |billboardUS |n. signboard, usually outdoors, for advertising posters; hoardingUK |
|7 |circulation |n. average number of copies of a magazine sold in a particular period |
|8 |classified ads |n. small advertisements in magazine or newspaper categorised by subject |
|9 |commercial |n. paid advertisement on radio or TV |
|10 |coupon |n. part of a printed advertisement used for ordering goods, samples etc |
|11 |double-page spread |n. advertisement printed across 2 pages in a magazine or newspaper |
|12 |eye-catcherUS |n. something that especially attracts one’s attention - eye-catching adj. |
|13 |features |n. special characteristics of a product, usually leading to certain benefits |
|14 |hoardingUK |n. signboard, usually outdoors, for advertising posters; billboardUS |
|15 |poster...