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A/B Testing
(Also referred to as Content (A/B) Testing.) Testing the relative effectiveness of multiple versions of the same advertisement, or other content, in referring visitors to a site. Multiple versions of content can be uniquely identified by using a utm_content variable in the URL tag.
Admin Level
Google Analytics has two basic levels of access – View Reports Only and Account Administrator. Users with View Reports Only access can view their Profiles’ reports and view and edit their own language preferences. All Account Administrators have complete administrative control of the system.
Authentication
The verification of a user’s identity, often through the use of a unique username and password, to control access to Internet or intranet resources.
Average Page Depth
The average number of pages on a site that visitors view during a single session. The Content Optimization > Content Performance > Depth of Visit report shows page depth figures over a specified period of time.
Bandwidth
The amount of data that can be transmitted along a communications channel in a fixed amount of time. For digital devices, the bandwidth is usually expressed in bits per second (bps) or bytes per second, where 1 byte = 8 bits.
Bounce rate
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
Browsers
A browser, or more accurately a user agent, is the software used to access a website. Examples of user agents are “Explorer” (for Microsoft Internet Explorer), “Netscape” (for Netscape Navigator), and “Googlebot” (an automated robot that scours the web for website content to include in its search engine index).
Byte
A byte is a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image, or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of...