PSY 322 Entire Course
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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
PSY 322 Week 1 DQ 1
PSY 322 Week 1 DQ 2
PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References
PSY 322 Week 2 DQ 1
PSY 322 Week 2 DQ 2
PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message
PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map
PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 2
PSY 322 Week 4 Individual Assignment Geodemographic clustering
PSY 322 Week 4 DQ 1
PSY 322 Week 4 DQ 2
PSY 322 Week 5 Individual Assignment Case Study Analysis
PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
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PSY 322 Week 5 Individual Assignment Case Study Analysis
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PSY322 Week 5 Individual Assignment Case Study Analysis
Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.
Prepare a 15-slide powerpoint with notes case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
u Case One: Japan to Apple’s iPhone: “No Thanks!”
• Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.
• Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.
u Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?
• Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at...