PSY 322 Entire Course
For more course tutorials visit
www.tutorialoutlet.com
PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
PSY 322 Week 1 DQ 1
PSY 322 Week 1 DQ 2
PSY 322 Week 2 Individual Assignment Marketing Communication Memo
PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References
PSY 322 Week 2 DQ 1
PSY 322 Week 2 DQ 2
PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message
PSY 322 Week 3 Team Assignment Consumer Traits and Behaviors Paper and Presentation Conceptual Map
PSY 322 Week 3 DQ 1
PSY 322 Week 3 DQ 2
PSY 322 Week 4 Individual Assignment Geodemographic clustering
PSY 322 Week 4 DQ 1
PSY 322 Week 4 DQ 2
PSY 322 Week 5 Individual Assignment Case Study Analysis
PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
_________________________________________________________________________________________
PSY 322 Week 3 Individual Assignment Marketing Research and Promotional Message
For more course tutorials visit
www.tutorialoutlet.com
Select a consumer group that you are interested in.
Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors) See VALS, Ch 3 in Consumer Behavior)
Give specific examples of how different marketing strategies would be required for each of your subgroups (i.e. how you would market cell phones to urban rather than rural teens and how you would market retirement plans to senior achievers vs senior survivors. Be very specific.
Present this info in a 12-slide powerpoint with notes.
PowerPoint Presentation: With Notes and References.
_________________________________________________________________________________________
PSY 322 Week 5 Team Assignment Consumer Traits and Behaviors Paper and Presentation
For more course tutorials...