PSY 322 Week 1 DQ 1
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Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words.
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PSY 322 Week 1 DQ 2
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Explain what researchers have found about the relationship between feelings towards ads and feelings towards brand names. Again, use this section of your textbook but explain it in your own words. No direct quotes. - 100 to 150 words.
What question were the researchers asking in each of the two articles?
What research procedure did they use to answer that question? It might be an experiment, a survey, content analysis or a review of other research.
What was their main finding? Be specific
How was the information used in the section you read in the textbook?
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PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
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PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
Locate at least two peer-reviewed articles concerning consumer psychology, using the University Library, the Internet, or other resources.
Prepare a 750- to 1,050-word paper in which you analyze your articles. Address the following:
Define consumer psychology.
Describe the psychological concepts discussed and their importance in developing a successful marketing communication message.
Utilize your articles to explain the relationship between consumer...