Qantas Case Study

Qantas Case Study

  • Submitted By: fredko1990
  • Date Submitted: 09/22/2013 4:22 AM
  • Category: Business
  • Words: 2545
  • Page: 11
  • Views: 3

1.0 Introduction
1.1 Purpose
The purpose of this report is to identify, discuss and evaluate how managers can apply planning and organizing these two management functions in Qantas, in order to help Qantas to deal with the changing environment.
1.2 Scope
This report is based on the case study of Qantas. Planning and organizing are the management functions that are the focus in this report.
1.3 Assumptions
All the recommendations are made by under the assumption that the company’s financial status is stable and has the personal capability to enforce new strategies.
1.4 Methodology
The referenced information is secondary data and it is from the Monash Library database. The academic material is from the textbook of MCD2040 and journal articles. Some of the information of the company is from the company’s website.

1.5 Limitations
Because of the 2250 word limit, some of the discussions, concepts and theories may not be fully explained. In this report, only two of the four management functions are discussed, but the four functions are closely related to each other, so the relationship between them may not be fully explained. Since the resources and time are limited, all the information which is used in this report are all secondary information, so the result may not be accurate.

1.6 Background of Qantas
Qantas Group is one of the biggest airline companies in Australia. It is the world's leading long distance airline and one of the strongest brands in Australia. Its business includes international and domestic air transportation services and cargo delivery services (Datamonitor, 2011).
The Qantas Group has developed two different brands, which are Qantas and Jetstar (Nuguid, 2011). The Qantas Group has an airline network covered in Australia, Asia-Pacific, America, Europe and Africa. Its headquarters is in New South Wales, Australia and employs about over 35,700 people (Datamonitor, 2011).
The group recorded...

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