Table of Contents
Executive Summary 3
Company Description 4
Strategic Focus and Plan 5
Mission/Vision 6
Goals 7
Core Competency and Sustainable Competitive Advantage 8
Situation Analysis 9
SWOT Analysis 10
Industry Analysis 10
Competitor Analysis 10
Company Analysis 10
Customer Analysis 11
Market-Product Focus 11
Marketing and Product Objectives 11
Product and Service Descriptions 11
Marketing Program 12
Sales Process and Impact 13
Financial Data and Projections 14
Marketing Organization 15
Implementation Plan 16
Evaluation and Control 17
Executive Summary
Fruitsy – is a company which will produce fruit juice.
Our Slogan – “Crave the Taste.”
We live in reality as we know it where individuals are more conscious about their well-being. They are choosier on the sort of food they eat and drink. The unsafe impacts of fast food and different sicknesses have stirred the minds of youthful and old era to begin after a healthy regimen. They are highly keen on healthy products like our "Fruitsy". To set this up report we have taken after the statistical surveying strategy for whose are kids, Young people and diabetic individuals. The data gathered depended on the information gathered from the poll made by Fruitsy Company. So as to comprehend the business sector need and wants.
Our Product
Our item Fruitsy is in food industry, offering a larger part of blended and instantly arranged, 100% normal organic product juices and smoothies.
The juices arranged in Fruitsy emerge in light of the fact that it is an exceptionally healthy and gives healthful quality. Particularly in this hot climate everybody adoration to have a beverage that sooth their thirst and convey a chill to their minds.
Fruitsy is going to make an extraordinary position as far as corporate nearness furthermore a stage for other organic product juice organizations, with its propelled innovation and the instrumentation required assembling a juice that has a wide...