• Submitted By: jyotsna
  • Date Submitted: 03/19/2009 5:13 PM
  • Category: Business
  • Words: 4503
  • Page: 19
  • Views: 534






Procter & Gamble

• Personal care and beauty
• For house
• Health and wellness
• Baby and family
• Pet nutrition and care


Home country
U.S.A (Cincinnati, Ohio)

Host country
1. Manufacturing-
Procter & Gamble manufactures its products across the globe. Manufacturing operations are based in the following geographies-
➢ US
➢ Canada
➢ Latin America
➢ Europe
➢ China (31 wholly-owned factories)
➢ Africa
➢ Australia
➢ India
2. Product sales
Inclusive of these countries, P&G is working in 80 countries.
Turnover (2008)
➢ Revenue- US$83.503 billion
➢ Net income- US$12.075 billion

Company History

• William Procter, a candle maker, and James Gamble, a soapmaker, immigrants from England and Ireland respectively who had settled earlier in Cincinnati, who met as they both married sisters, Olivia and Elizabeth Norris, formed the company initially. Alexander Norris, their father-in law called a meeting in which he convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter & Gamble was born.

• In 1859, sales reached one million dollars. By this point, approximately eighty employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.
• In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water.

• The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the...

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