Bengtson, T. (2006). Real Leadership. North Western Financial Review, Vol.190 Issue 14. Retrieved July 19, 2006, from http://web108.epnet.com.ezproxy.uhd.edu/citation.asp?
The article I present to you is an article called Real Leadership. A banker, who was present at a convention in Minnesota, was compelled by the guest speaker by the name of Scott Waddle. Scott Waddle is considered to be one of the hottest speakers on the banking conventions circuit. The banker didn’t describe how Mr. Waddle talked about the banking industry, but how his introduction to talk about the banking industry was important. There are five major objectives of planning to deliver a message. The objectives I gathered from the banker in how he described how Mr. Waddle speech was how Mr. Waddle envisioned his audience and adapted the message to his audience.
Scott Waddle was a former Navy commander of the U.S.S. Greenville submarine. An incident occurred while Mr. Waddle was in charge of the submarine. The submarine collided with a Japanese fishing vessel, which resulted in the death of nine civilians. Waddle was honorably discharged from the navy. Mr. Waddle presentation started with him explaining the accident and how he took full responsibility for his actions against the will of the Navy and legal counsel. Waddle traveled to Japan to personally apologize to the families of the victims. Waddle envisioned his audience and basically built a relationship with them by telling his own personal experience. He adapted his introduction to the audience by making sure his message was communicated ethically and responsibly. The introduction was honest and truthful. The banker later went on to describe how later on the radio CEO Richard Scrushy was acquitted of fraud charges of inflating earnings of 2.7 billion dollars. This CEO was in charge of a company of 50,000 people. Scrushy basically blamed his subordinates and didn’t take responsibility. The banker at the end of the...