Real Women, Real Beauty
Advertising has many effects on society as a whole. As a result of not being in
as many commercials, at very young ages boys and girls conclude that girls are valued
less than boys. The commercials that females are mostly in are ones that portray them
as them and thin and beautiful while some how also is being subservient to men.
All our images of beauty are of a skinny, boyish-figured, straight-haired
woman with perfect teeth. It is easy to believe that beauty doesn't include curves or
different body styles when all we see in magazines and on television is one type of
figure portrayed as "beautiful." Unfortunately as girls were raised, they were always
taught to be submissive and dainty. It almost seemed like they are told their opinions
don’t matter and that they should just sit there look pretty or be fragile like glass dolls.
Many ads use this to their advantage. They make girls think that the only thing they
should do is work on their appearance, because their opinions don’t matter.
What makes an ad offensive is when they use men and women as sex objects.
Sex is present in promotional messages for a wide range of branded goods. Ads
feature provocative images of well-defined women and men in revealing outfits and
postures selling clothing, alcohol, beauty products, and fragrances. Some ads feature
women in sexually enticing poses that have nothing to do with the product that they
are selling. Advertisers such as Calvin Klein, Dolce & Gabbana, and Gucci. Whether
relevant or irrelevant, for any product a woman’s image is used. Society has created a
strict double-standard for women, they must be sexy but not sluttish. They should
have sex, or else they're prudes. The media teaches people that woman don't have
minds of their own.
Theirs is not the right or wrong body shape, hair color or skin type.
Confidence doesn’t know you're cuter than someone else; rather,...