Research Proposal
Patricia A. Harris
STR 581
April 11, 2011
Noel Namauu
Research Proposal
“Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives,” (Pearce & Robinson, 2007, pg 3). Strategic management provides a company with the best way to enhance the current configuration of the company. The first step in strategic management defines the company’s core values, mission, and production focus. Southern Friendship Missionary Baptist Church (SFMBC), has been chosen as the organization to improve the current strategic plan. The plan will focus on enhancing participation by reaching out into the community and providing support to one another. The vision for SFMBC, “Teach One to Reach One,” along with the mission statement, “Reaching Out To All the World for Kingdom Building,” can be found on the church website, church bylaws, articles of incorporation, and church brochures. SFMBC states that, “through worshipping the Lord in spirit and in truth, through religious education, evangelizing to the world, ministering to the whole person, preparing “whosoever will” to live the abundant life in this world and the world to come.” SFMBC provides two services each Sunday at 8:00 a.m. and 11:00 a.m. services. The current population, consist of young children ages birth to 13, Teens ages 13 to 18, Young Adults ages 18 to 35, and Older Adults ages 36 and older.
External and Internal Analysis
Creating a strategic plan for SFMBC, includes Strength, Weakness, Opportunity, and Threat (SWOT) Analysis. An identification of the external and internal source has to take place. The external sources, opportunity, and threats will include the conducting a survey of the surrounding community, obtaining feedback from the current congregation, and employ marketing structures to include radio, newspaper, face-book, tweeter, church website, and...