Group Discussion Board forum 3 – Part 1 Question 4.4
P. C. White
Liberty University
BUSI 600
Question 4.4 –
It costs thousands of dollars to generate an application
(app) for the Apple iPad. Just offering an app is not a
guarantee of success. The most successful apps, sold as
downloads, have to offer true functional value. Apple takes weeks to review an app proposal; only with Apple’s approval can an app be officially offered for the iPad. If you
were Apple, what research would you want to see within
the proposal to approve a new app for the iPad?
With Apple being the leader not only in the United States with tablet sales but also with the whole word, namely its iPad, an incredible standard of quality must be offered not only with its own cutting-edge hardware but also with the apps that are developed for it. Apple realizes that a top-of-the-line tablet platform such as the iPad is only as useful as the apps it offers. The functionality and quality of each app must meet requirements and rules in place before it can gain approval and be released on the Apple store. The app-development restrictions have been eased in recent years, yet Apple must maintain a reputation of top-quality products and a high-end marketing strategy (Wall Street Journal 2010). This has brought a wide range of diverse apps made available through Apple’s internationally renowned iTunes store. Not all of these apps are approved or at least not until Apple can rest assured that it provides some functionality and has been proven to provide some usefulness, especially for the iPad which has much stricter guidelines than the iPhone or iPod (eweek 2010).
Since 2010, Apple has allowed other various software developers’ kits, or SDKs, besides its own for app development (Newstex 2010). An iOS app, which means an app format for apple devices, can be developed through these various SDKs that are made available through Apple and other various third-party venues. This has given...