The global bottled water market is one of the most dynamic markets operating within the foods and beverages industry. A paradigm shift in consumer preferences in favor of bottled water as a more hygienic option of drinking water has benefited the market both in terms of demand creation and revenue generation. According to market research reports, the global bottled water market was valued at US$157.27 billion in 2013 and is expected to reach US$279.65 billion by the end of 2020, registering an impressive growth at a CAGR of 8.7% from 2013 to 2020. In terms of volume the market is expected to grow at a CAGR of 8.3% and reach a market size of 465.12 billion liters by 2020.
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The activities inthe bottled water market are regulated by the Food and Drug Administration (FDA) in the U.S.Bottled water is considered as a type of packaged food under the Federal Food, Drug and Cosmetic Act. At the global level, its operations are monitored and regulated by the International Council of Bottled Water Associations (ICBWA).
Global Bottled Water Market Analysis
The global market for bottled water is highly fragmented in nature,with a large number of private label brands and local bottlerspitted against each otherin a fierce competition to occupy the larger share of the market. However, it is observed that more than 60% of the global bottled water market is dominated by the national and regional players.
The market for bottled wateris segmented into four categories, which are still water, carbonated water, functional water, and flavored water. On the basis of revenue earned, still water emerged as the largest contributor in the bottled water market in 2013, accounting for 64.9% of the overall market. It was closely followed by carbonated bottled water as the second largest contributor in the same year, with a market share...