TABLE OF CONTENTS
PAGE NO.
1. INTRODUCTION 1
2. LITERATURE REVIEW 3
3. METHODOLOGY 9
3.1 INTRODUCTION TO RESEARCH METHODOLOGY 9
3.2 QUALITATIVE AND QUANTITATIVE RESEARCH 9
AND DATA GATHERING
3.3DATA ANALYSIS 9
4. CASE 12
5. RESULTS 13
5.1 FINDINGS 13
5.2 EXPERIENCES AFTER RETURN 13
5.2.1 WORK LIFE 13
5.2.2 SOCIAL LIFE 14
5.2.3 COMPANY SUPPORT 14
5.2.4 INDIVIDUAL COPING STRATEGIES 14
5.3 RECOMMENDATIONS 14
6. CONCLUSION 15
7. EXECUTIVE SUMMARY 16
ANNEXURE
BIBLIOGRAPHY
1. INTRODUCTION
Marketing deals with identifying and meeting human and social needs. One of the shortest definition of marketing is “meeting needs profitability.”
Insurance may be described as a social device to reduce or eliminate risk of life and property. Under the plan of insurance, a large number of people associate themselves by sharing risk, attached to individual. From an individual point of view, whereby the individual substitutes a small certain cost (the premium) for a large uncertain financial loss that would exist if it were not for the insurance.
It would seem on the surface that the term risk is a simple enough notion. When someone states that there is risk in a particular situation, the listener understands what is meant: that in the given situation there is uncertainty about the outcome and the possibility exists that the outcome will be unfavorable.
The risk, which can be insured against include fire, the peril of sea, death, incident, & burglary.
Insurance is actually a contract between 2 parties whereby one party called insurer undertakes in exchange for a fixed sum called premium to pay the other party...