Simply Efficient
Global Strategic Marketing Proposal
Senior Vice President
Worldwide Sales
8/6/2016
Enabling consumers to improve the quality and convenience of their lives by providing
innovative electronic solutions
Executive Summary
• The Smart Oven- the oven operates as a toaster oven and refrigerator and can be operated
remotely from a smart phone app. Food can be placed in the oven, operating as a food
cooler until the consumer utilizes the app from a smart phone to set bake time and
temperature. The consumer will arrive home to a perfectly prepared meal.
▫ Just-in-time retail inventory.
• The Opportunity
▫ Expand current distribution into Canada
▫ Increased customer satisfaction.
• The Potential
▫ Increased sales and profits
What We’ll Cover Today
• Identify two new products/services that can be offered globally
▫ 3 different Methods used to determine the need to expand
▫ Competitive Advantage
▫ Inherent Risks
• CRM software System
• Product Distribution Channel
• Pricing Strategy
• Promotional Strategy
The Smart Oven with smart phone app operation has
been identified for global distribution
• 3 Methods utilized to determine the need for
distribution in Canada
▫ Focus group research in Canada
▫ Social Media monitoring
▫ Target Market direct mail surveys
• Research Results
▫ Target Market Population of adults age 22-55
years has been steadily increasing over the
last 3 years
▫ Focus group research identified the need for
efficient meal preparation, as the number of
dual income providers increases
▫ Social Media survey results revealed a lack of
technology available to meet the age groups
needs for efficient meal preparation
▫ Target Market direct mail surveys identified no
similar products are offered in Canada
currently
Competitive Advantage and Inherent Risk
• Competitive Advantage
▫ The ability to enter a global market where no substitute product/service
exist
▫ Increase profitability...