I Should Be Paid To Use The Internet
Ever wonder why the windows of stores in shopping mall are captivating and emote desire to purchase their item? According to Malcolm Gladwell’s “The Science of Shopping,” individual such as Paco Underhill studies the behavior of millions of American shoppers by looking at statistics and recorded footages inside the stores. Consumer researcher such as Paco and shopping mall owners helps increase the revenue of the retailers by providing a false sense of public space inside the mall by tracking the behavior of shoppers through the lens. Nowadays, it is very easy to get distracted by the display of merchandises as you stroll along the mall. With the increase of online-shopping revenue reaching billions of dollars, how will these market researchers study the behavior of online shoppers as they can not simply record them on tape. As the potential of sales and revenue increase, the market research firm are once again hire to collect statistics of shopping behavior of customers through online stores to a point where privacy of shoppers are being threaten. In addition to collecting data after purchase, online stores are equip with encrypted text strings called cookies or browser cookies to record the actions of everyone who may have visited the website. Furthermore, market research companies are buying collection of search results and data from search engines and social networking websites to analyze the behavior of potential customers for their clients.
As one visits online retailers such as Amazon.com or Yesstyle.com, the first thing one would witness is the discount or sales that are being promoted through out the site. This act of promotions and advertising is no breaking news for us since we have experienced them by visiting the shopping mall, catalogs, and television commercials. For the returning customer, those whom have ordered merchandizes previously or browse through array of selection, presentation of the website may be...