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Advertising Pressures on Newspapers: A Survey Author(s): Lawrence C. Soley and Robert L. Craig Source: Journal of Advertising, Vol. 21, No. 4 (Dec., 1992), pp. 1-10 Published by: M.E. Sharpe, Inc. Stable URL: Accessed: 25/07/2009 11:04
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Advertising A Survey


on Newspapers:

Lawrence C. Soley and Robert L. Craig
Although there are numerous anecdotal reports, there are few systematic studies of advertisers' attempts to influence news reports. The two empirical studies thxt examined advertising pressures on editors and writers at farm, business, and consumer magazines found that the pressure is much greater than suggested by academic writers. Another study of...