Gara Rogers
Professor John Carter
Business 100
12/3/09
Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image. The typical Urban Outfitters customers originally classified as the “hip” college crowd. A man named Hayne opened up his first store which was 400 feet. At that time, Hayne had no thought of “chipping away” at Sears and at JC Penney’s market share. Another reason is that for Urban Outfitters, which is a big retailer, had a disadvantage over smaller retailers which arebeing small and exclusive. That is the reason why Sears and Wal-Mart could not create a trendy counterculture image mainly because they are big retailers.
Could the big box stores sell merchandise that isidentical to Urban Outfitters? Explain your answer. I do not believe that the big box stores could sell merchandisesimilar to Urban Outfitters. I say that because Urban Outfitters has stores all over the United States and also all over the world, but no two stores are similar to each other. The stores are different even though the company has some strict concepts. Every store including Urban Outfitters is put together to be authentic to the targeted consumer and the location as much as possible. So that is why big box stores cannot sell merchandise identical to Urban Outfitters.
Identify at least three reasons why exclusitivity is valuable. One reason that exclusitivity is valuable is because it guarantees a market. When a person is the exclusive type that means that they are running a small business and that you have the right to all of your belongings and no one else can say otherwise.
Senk says that shopping is largely entertainment. Do you agree or disagree with him? Explain your answer. I absolutely agree with Senk because a study has shown that 80% to 20% of women enjoy shopping as opposed to men. For women it is an undeniable...