Segmentation and analysis of the global whiskey market by distribution channel 2016-2020

Segmentation and analysis of the global whiskey market by distribution channel 2016-2020

An overview of the whiskey market

In 2015, the global whiskey market was the third largest segment and also the fastest growing segment in the global spirits market and is expected to register a CAGR of more than 5% between 2016 and 2020. The demand for premium whiskey is on the rise, especially in major markets such as the UK and the US, and is one of the key drivers of the global whiskey market. Balblair Highland Single Malt Scotch Whisky 1999, Hudson Baby Bourbon Whiskey, and Suntory Yamazaki Distillers Reserve Single Malt Whisky are some of the famous brands of premium whiskey.

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The growing popularity and demand for Irish whiskey and American bourbon is another major trend driving the growth of the whiskey market globally. Irish whiskey and the American whiskey is projected to grow at a CAGR of more than 8% and 7%, respectively during the forecast period.

Product segmentation and analysis of the global whiskey market

Scotch whisky
US whiskey
Canadian whisky
Irish whiskey

Other whiskey (Indian whiskey, national whiskey, Spanish whiskey, and Japanese whiskey)
In 2015, the whiskey market was dominated by the other whiskey segment, accounting for almost 56% of the market share. The growth of this segment is mainly attributed to the high demand of the Indian whiskey, which is one of the most consumed alcoholic beverages in the world. However, the growth of the other whiskey segment is projected to slow down a tad in the next five years.

Segmentation and analysis of the global whiskey market by distribution channel

Supermarkets/hypermarkets
On-trade
Specialist retailers
Online
Convenience stores

In 2015, the market was dominated by the supermarkets/hypermarkets, accounting for more than 35% of the market in terms of volume. For instance, supermarkets and hypermarkets are set to grow at an annual growth rate of approximately 12% in Qatar....

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