Is Beauty in the Eyes of the Beholder or the Body Weight?
Life is not easy for the American youth. In today’s world, they’re faced with obstacles that could have a major impact on their future: such as drugs, bullying, teen pregnancy, and now eating disorders. Overweight youths don’t view food as a way to satisfy hunger. It’s a coping mechanism to deal with life issues. Now, food for the American youths’ dealing with Bulimia and Nervosa has become a weight-loss regiment. So, who do we blame for this eating disorder epidemic? Is it the parents’ responsiblity to monitor their child’s eating habits twenty-four seven? Or is the media the blame for advertising thin models on magazines and television? Or should we blame Hollywood for lack of acting roles with full-figured women? Either way, all play an important role in the persuasion of American youths’ fascination with fat is ugly and thin is beautiful.
I’ve been writing and producing radio commercials for over ten years. My main goals are persuade the targeted audience to by the buy the product and services, or refer someone they think could benefit from using what the advertiser is selling. Although, the listeners can’t see the product, “the soon-to-be consumers” use their imaginations to get a vivid picture of the radio commercial. Television and print marketing concepts are the same, but slightly different because its visual. In media advertisements, the easiest way to sell a product is to get a celebrity (it doesn’t matter if they’re A-List or D-List) to endorse the product or service. Advertisers pay celebrities to promote their product by summarizing a recap of the results such as clearing blemishes from a facial cream, brightening teeth with a new whitening system, healing stretch marks and scars with skin fading cream; and weight-loss by using diet pills, laxatives, slim teas, fad diets, and look even slimmer in shape-wear. This is what marketing companies refer to as “Hypnotizing the Everyday...