sgsdbc gwsfgsAuthor not available, 2003, EasyJet Profile, BizEd, Accessed on 7-11-2005 from:
Bloch M, Pigneur Y, Segev A 1996, ‘Leveraging Electronic Commerce for Competitive Advantage: a Business Value Framework’ 9th International Conference on EDI-IOS Bled, Slovenia.
Deitel, Deitel & Nieto, 2001, e-Business and e-Commerce: How to program, Prentice Hall.
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Eckersley, P. M, Harris, L. and Jackson, P. 2003, E-Business Fundamentals: Managing Organisations in the Electronic Age. Routledge: New York.
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Nielson, J. 1994, Ten Usability Heuristics. In Nielsen, J., and Mack, R.L. (Eds.), Usability Inspection Methods, John Wiley & Sons, New York, NY. Available at: http://www.useit.com/papers/heuristic/heuristic_list.html
Phillips P. 2003, E-Business Strategy, /dva
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Conclusion
The above report reflects easyJet.com’s dynamic strategy for its online business model. Through its web site, easyJet has been able to secure one of the top positions among travel related web sites. Not only this but the structure, design, usability and usefulness of the website have enabled it to secure leverage over its competitors. More importantly, easyJet.com has incorporated flexibility in its e-business model which enables it to foresee change and develop strategies to counteract accordingly. Consequently it has become one of the most successful web sites on the Internet.
References
Afuah, A. and Tucci, C. 2002, Internet Business Models and Strategies: Text and cases, 2nd edition, McGraw Hill
Author not available, 2002, Europeans flock to online travel sites. Europemedia. Amsterdam: Feb 14, 2002 Issue.
www.lastminute.com