WHAT IS THE ONE ITEM YOU NEVER LEAVE HOME WIHTHOUT??? {draw:frame} *RECENT TREND IN MOBILE PHONES* – SMART PHONES… Analysis of SMARTPHONE Industry: WHY DOES IT MATTER? Smart phone allow the users to E-mail, internet Store information Entertainment Install programs Along with using a mobile phone on one device {draw:frame} SMART PHONE INDUSTRY’S DRIVING FORCES: {draw:frame} SMART PHONE INDUSTRY’S DOMINANT FEATURES: Market size and growth rate Number of rivals Product innovations Learning / experience curve effects {draw:frame} FIVE- FORCES OF COMPETITION: {draw:frame} BUYERS: The buyers to smart phones can be classified into two types; Consumers market Corporate market SUBSTITUTE PRODUCTS: VoIP Skype… PDA phone palm… Features phone Nokia, L.G… The new entrants to smart phones are; Established mobile manufacturers like LG, Samsung… Software giants like GOOGLE, MSFT… The rivals for smart phones may be; Entrance of newer companies into the market Strong brands and finance SUPPLIERS: Carriers AT&T… OS providers like linux,WM… Hardware makers like Intel… STRATEGY GROUP MAP: {draw:frame} MARKET SHARE 4Q* 08:* {draw:frame} KEY SUCCESS FACTORS: {draw:frame} APPLE COMPANY OVERVIEW: VISION: “Man is the creator of change in this world. As such he should be above systems and structures, and not to subordinate to them.” MISSION: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.” INDUSTRY: Computer software and hardware Consumer electronics COMPANY HISTORY: {draw:frame} SWOT Analysis for Apple: STRENGTH: First mover advantage Ownership of technological patents Apple is one of the most established brand...