Consumer Demand Analysis of Smart Wearable Devices in China
Consumer Demand Analysis of Smart Wearable Devices in ChinaThis report presents a
consumer demand survey of smart wearable devices in China. The analysis is based on the
primary data collected by MIC from 1 April 2014 to 14 April 2014 in Beijing, Shanghai,
Guangzhou, Shenzhen, and Tianjin where a total of 1,000 effective samples were drawn for
further investigation. The report first gives a profile of the target market customers,
followed by their usage and purchasing behavior of smart handheld devices. Also provided
are their preferences for smart wearable device applications and designs.
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The report finds that target market customers for smart wearable devices are mediumheavy smart handheld device users aged between 20 and 29 who have a higher education
level and reliable income source. They are more familiar with wrist-worn and headmounted devices and are smart buyers who will acquire as much information before
buying a new product. They also care more about a product's function than its added
value, such as sleek design or the impression it gives to people. For applications, most
consumers regard head-mounted and wrist-worn devices as accessories that are used to
extend smartphone functions.
Table of Contents
Overview of the Target Market Customers
Consumers' Smart Handheld Device Usage & Purchasing Behavior
Smart Wearable Device Application Preferences
Smart Wearable Device Design Preferences
Conclusion
List of Tables
List of Figures
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