KEYWORDS!
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• Transnational Corporation (TNC)- A large business with operations and outlets in a range of
countries!
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• Cross-Media Ownership- When a company owns a range of media forms such as TV and
newspapers!
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• Media Conglomerate- An organisation that owns large numbers of companies in various mass
media such as TV, radio, publishing and film.!
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• Vertical Integration- When a media company controls every stage of media production eg. it
makes and broadcasts TV programmes. !
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• Synergy- Integration of different media forms!
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• Market Mechanism- of the media, a pluralist argument that media content is determined by
audiences through supply and demand!
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• Old Media- Analogue media such as cinema, TV and print!
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• New Media- Digital media such as internet, PCs and digital TV!
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• Ideological State Apparatus (ISA)- a collection of institutions that transmit ideology that
supports the existing social arrangements!
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• Legitimation- Making the system seem just and fair !
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• Hegemony- The ideological control that the ruling-class elite have over the masses!
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• False consciousness- the illusion instilled into the working class that the capitalist system is fair
for everyone in society!
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• Mass Culture- Contemporary culture as the product of capitalism, mass productions and the
mass media!
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• Popular Culture- The view that contemporary culture is the product of interaction between mass
culture and other cultural forms such as high culture and folk culture!
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• Folk Culture- The culture of ordinary people!
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• High Culture- The culture of the elite!
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• Globalisation- increased world interconnectedness through the flow of nations, people. ideas,
technology and culture in general.!
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• Cultural Imperialism- when the cultural output of one region dominates the cultural output of
other regions especially aggressive promotion of Western Culture, specifically American...