Sony - Company Information

Sony - Company Information

  • Submitted By: BlackF0x
  • Date Submitted: 12/05/2013 8:17 AM
  • Category: Business
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Corporation Sony - Company information


Sony Company was founded in 1946 in Tokyo physicist Akio Morita and Masaru Ibuka engineer. The company consisted of 20 employees, they were engaged in the repair of electrical equipment and tried to create their own products.
At that moment, any development and production have been hampered. Because of the post-war limits on the consumption of electricity has consistently exceeded this limit and "Tokyo Research Laboratory" kicked out of their official location, production forcibly moved into the ruins of an abandoned building. In the "new" building roof was full of holes everywhere and everyone had to work under the umbrellas. But this was another plus - unlimited energy.
The success of the company acquired in 1946 when Sony released the first transistor in Japan and the first "all - transistor" radio in 1955. For more than 50 years from the date when the company first started to sell their products, it has grown from 20 employees to more than 160,000 people worldwide.
Sony name was chosen from the Latin word Sonus. In the beginning it was called "Tsushin Kogyo Kabushiki Tox-gaysya" (Tokyo telecom and industrial company) or abbreviated Totsuka
Today Sony Corporation designs and manufactures consumer and industrial electronic equipment. The company's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals and telecommunication equipment.
Akio Morita led the company for a long time, was responsible for marketing and sales, and managed to bring it to a huge success in the market. Sony made ​​its name on a good and attractive design and innovation. The company paid a special role downsizing their products.
In 1950 the company released its first radio - «TR-63", this initiated company's success.
In the years 1970-1980 appeared the first portable audio player Walkman.
In 1983, Sony, in cooperation...

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