sony

sony

GROUP WRITTEN ASSIGNMENT (2000 WORDS) (15%)
This piece of assessment is an individual work. In order to complete this assessment you will
first be required to choose an established business organization from any preferred
industry.
Prepare a written report in approximately 1000 words which caters the following:
I.

Briefly describe the context of your organization as in its business nature & history

II.

Undertake a political, economic, social and technological analysis (PEST) on the
business environment in which the organization operates.
Conduct a SWOT analysis on the organization as well
Based on your analysis, identify and justify any THREE (3) major challenges which
may be positive and/or negative for the organization, derived from its both internal
and external environment.
Conclude your report with appropriate recommendations for the organisation on
how to overcome mentioned challenges.

III.
IV.

V.

FORMAT:
Font: Times New Roman (size 12)
Spacing: 1.5
Words count: 1000 (-/+ 5%)
You need to submit the hardcopy by 30thMay 2016– 4pm

Your Written Report will be graded based on the following rubric:

Good
7-10

Average
4-6

Poor
0-3

Introduction

An introduction to the
company is presented
in a clear and concise
manner. The
introduction provides
insight into the
company.

An introduction to the
company is presented
in a somewhat clear
and concise manner.

There is no
Introduction.

SWOT Analysis

SWOT Analysis
contains more than 3
points for each
quadrant. A sentence
is provided for each
point explaining their
inclusion.
Two of the four points
are data-linked and are
referenced.

SWOT Analysis
contains at least 3
points for each
quadrant. A sentence
is provided for each
point explaining their
inclusion. There are
less than two datalinked points per
quadrant.

SWOT Analysis
contains less than 3
points for each
segment. Only a few or
no sentences are
provided for each...

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