Southwest airlines

Southwest airlines

A Case Study
Presented by:
Adarsh | Divij | Abhishek | Chhavi | Mani

 World’s largest low

cost carrier

 Established in 1967, it is headquartered in Dallas, Texas
 “Make Love. Not War.” had become its theme – called as “ Love
 Has ‘LUV’ as its stock ticker symbol as well!

Airline”

The Southwest Model
Use nonconventional
models for
low cost

Have fun
together

Treat
employees
as family

Controlled
solid growth

Hire people
who form
the fit

Involve
employees

Strategies
Arenas
Vehicles
Differentiation
Staging
Economic Logic

Strategies
Arenas
Vehicles
Differentiation
Staging
Economic Logic

Arenas

SW airlines has always focused on the
domestic airline market of the US with
complete focus on being efficient and a
leader in the short haul flight markets.
Also, it targeted margin expansion as one
of its goals in 1997.
Its mission includes dedication to the
highest quality of Customer Service at
reasonable prices.

Strategies
Arenas
Vehicles
Differentiation
Staging
Economic Logic

Vehicles

Several means to attain the objectives –
Less travel agency exposure – less
commission.
Emphasis on less crowded secondary
airports allowing easier expansion.
Brilliant labor relations of the company.
A “Positively Outrageous Service(POS)”
strategy for providing top quality service.
Identifying
target
markets
and
dominating the ones having high
population densities.
A “loose-tight” design’s concept with
respect to employees and rules

Strategies
Arenas
Vehicles
Differentiation
Staging
Economic Logic

Differentiation

Being the best as far as price,
convenience and service to customers are
concerned.
Placing special emphasis on employee
relations , training employees and a
rigorous selection process(less than 5%
selection rate) ensures that they always
get the best employees who replicate the
good behavior as they receive from the
organization....

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