Student: Parviz Alizoda
If you were hired to advise the celebrity (in the article you choose) about how to get out and stay out of trouble, what would you say? Why?
Sports Crisis Management.
According to Wikipedia (2013), “Crises are deemed to be negative changes in the security, economic, political, societal, or environmental affairs, especially when they occur abruptly, with little or no warning.” A crisis in the sports world is unlike any other. In this highly charged, media driven industry, athletes, executives, sports organizations and institutions are exposed to intense public scrutiny fueled by fans hungry for information and a news cycle that never stop. Sports figures are tried by the media long before they step into a court of law.
Reputations are destroyed overnight and in cases with legal implications, the right to due process is often compromised by the perceptions formed in the court of public opinion. Professionals who understand the unique dynamics of the industry must expertly manage a sport crisis. In partnership with Pro Sports Communications, our team of professionals includes both crisis manager and lawyers who are experts in the business of sports.
As former journalist, league and team personnel, and outside legal crisis counsel for professional sports leagues, we have let communications strategy for some of the decade’s most monumental sports scandals. We assist athletes, executives, institutions, and sports related entities with a variety of matters including, but not limited to: labor negotiations, issues elated to performance enhancing substances, eligibility violations, criminal and civil challenges, pre-indictment investigations, grand jury testimonies, disciplinary matters. Our service must include: strategic communication plan development, spokesperson preparation and media training, media outreach and story negotiation, development and distribution of key communications, interview coordination...