The executive summary
Starbucks coffee is fast-food coffee restaurant that offers high quality roasted coffee beans and coffee based drinks since we opened the company in 2009 for a year now it has been serving high quality coffee to its customers and has become a well-known brand of coffee, At Starbucks we sell coffee, Mochachino , cappuccino, and we also got fast-food like cakes, muffins, salads and pastries. And for our service we offer free WI-FI, Wireless internet for our paying customers. We at Starbucks are mainly targeting the working class citizens who are too early to have their breakfast at home.
Having competitors in the market like coffee bean and other little coffee shop help us remind our self’s that we are not the only coffee shop in the business and we need to keep our standard therefore focusing on our goals and objectives, working very hard with our deducted staffs and management we will make Starbucks the leading coffee maker in market.
2.The Company
ESTABLISHMENT
We Starbucks Coffee Sarawak in The Spring shopping mall Kuching in July 2008 with a great launch opening ceremony by Sarawak Chief Minister Tan Seri Abdul Taib Mahmud and his daughter Hanifah. Starbucks Coffee is the second outlet in The Spring shopping mall Kuching and this make an opportunity for us in expanding our business since our first outlet in Airport
International Kuching in 2007 (The Star Online, 2010). Opening this Brach cost’s us a few thousand dollars estimated to be 25,000USD for the shop lot then another 70,000USD for the whole machines and special coffee making machines and fixed assets.
LOCATION
First of all, location is important in this business where the location which we choose can determine the strategic of the places and develop new market. Our Starbucks Coffee was located
at ground floor in The Spring shopping mall with big space of 1,484 square feet indoors and 274 square feet outdoors (Etawau, 2010).The place that...