Overview
Overall, AJ’s fitness is a well-liked fitness club with a decently happy customer base. By analyzing the data collected from the survey however, a few areas become apparent as targets for improvement in order to attract new customers and retain the current ones. There are great opportunities for growth by making some of the key changes outlined in the report below.
Average Customer
The average customer that holds a membership to AJ’s Fitness club is a 35 year old female that visits the club almost three times per week, spends just over twenty dollars per month at the snack bar, and has been with the club just over three years. The average customer is fairly satisfied with all aspects of the club, is most satisfied with the staff, and is least satisfied with the exercise programs offered. These averages can be seen in the table of descriptive statistics below.
Weights and Exercise Equipment Satisfaction Club Staff Satisfaction Exercise Programs Satisfaction Overall Service Satisfaction
Mean 3.38 3.97 2.83 3.29
Median 3 4 3 3
Mode 4 4 3 3
Minimum 1 1 1 1
Maximum 5 5 5 5
Range 4 4 4 4
Std. Deviation .99 .94 1.06 .76
Months with Club Gender Typical Visits per Week Age Dollars Spent per Month at Snack Bar
Mean 36.48 1.69 2.77 34.57 21.48
Median 36 2 3 34 10.60
Mode 38 2 2 24 0
Minimum 1 1 0 13 0
Maximum 105 2 10 68 133.74
Range 104 1 10 55 133.74
Std. Deviation 20.44 .46 1.71 10.67 28.26
The descriptive statistics shown above as derived from the data sample can be useful, but by delving further into the data to look at the correlations between data sets and further breakdowns of the statistical analysis give a better picture of a few key areas that can be targeted for quick growth in profits and customer satisfaction.
Further Statistical Analysis
While having a clear picture of the average customer on the whole is important, looking for hidden correlations can reveal larger issues or potential problems with the data. The...