INTERNATIONAL BUSINESS STRATEGIES
Dr. Nguyen Hai Ninh - FTU
The history of strategy …
Ancient concept, long development history but mostly used
in army field
Initial: way to get success in wars
Formally noted in Gita (India – 4000 years BC)
Sun Tzu officially mentioned in the “Art of war” ( year 450
BC)
Firstly appeared in English dictionary in 1810 and
became a studying subject in late 19th century.
Now: Being widely applied in many different areas such
as: management, business ..
What is Strategy?
Henry Mintzberg
Strategy is….
• Perspective: the certain mindset commonly sharing among corporate members of how to
perceive the world
• A consciously and purposefully developed Plan to achieve to proposed target
• Patterns in a concrete stream of actions in the life cycle of your business
• Position or positioning defined as where the firm ‘locates’ itself within its external and
competitive environments; and by which it positions particular products or services against the
demands of the market segments it serves.
• Ploy to outmaneuver the competitor
Strategies Pyramid
Vi
si
o
n
Mission
Goals
Strategies
Tactics
Action Plan
Achieving the essential fit between
- Internal strength & Weakness
- External opportunities and threats
Strategy process
Mission &
Objectives
Evaluation
& control
Strategy
implementation
Environmental
scanning
Strategy
formulation
Elements of Strategy
Arenas
Staging
Economic logic
Differentiators
Vehicles
Elements of Strategy
Where will we be active?
Arenas
What will be our speed
and sequences of moves
Staging
How will we get there?
Economic logic
Vehicles
Where will we obtain our returns?
Differentiators
Where will we win in the market place?
International business strategies
Corporates challenge with two main pressure:
• Pressures for local responsiveness
• Pressure of cost reduction
Why should we...