Strategic Management

Strategic Management

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Fiji Airways announces details of five year Strategic Masterplan
By Online Editor 12:00 pm GMT+12, 10/01/2014, Fiji

Fiji’s national airline, Fiji Airways, has today announced key details from its five year strategic plan which had been approved by the airline’ s Board mid-December 2013.

Expanding the airline’s route network through key airline partnerships, increasing operating profits and passenger numbers, as well as growing the number of aircraft and available seats, are just some of the key focus areas for Fiji Airways within this plan.

Stefan Pichler, Managing Director and CEO of Fiji Airways, says that this was the first time that a strategic plan for the airline was developed bottom up from the management and with input from its customers, people and stakeholders.

“This is our plan, we believe in it and we will make it happen. This is what we want to deliver by building and performing under a highly inspirational global brand – Fiji Airways!”

The airline will increase its fleet size by 25% with the purchase and/or leasing of four new aircraft, including one A330-200, two B737-800s and two ATR72-600s (one as a replacement for an ATR 42-500), by 2017.

The additional aircraft will support the company’s plans to grow the number of available seats across all markets by more than a third (35%), and an increase in passenger numbers by 39%, over the next five years.

Proposed capacity increases across the regions include Asia (144%), Pacific Islands (86.6%), New Zealand (58.9%), Australia (28.4%) and Domestic (12.3%), while the current seat availability to the US remains stable (- 4.7%).

Pichler says the airline will put in place an aggressive financial performance strategy to increase operating profits above $100m), which have been planned assuming fuel prices and currency exchange rates at the current levels.

“It is our aim is to be a world class...

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