H2O Plus
BUS 599 – Strategic Management
Assignment #1
April 25, 2015
H2O Plus
H2O Plus is a start-up company founded in 2015. While the company is not yet operational, the product is ready for sale. H2O Plus is planning on entering the non-alcoholic beverage market in the near future, and wishes to offer a healthier beverage alternative to our consumers. Our company name (H20 Plus) signifies that our product does not contain any artificial ingredients, only essential vitamins. With that being said, our non-alcoholic beverage has the chemical composition of water, except for added vitamins and an array of natural flavors within our product line. Additionally, our beverage and its components are aligned with the social health movement within our society, giving our consumers an opportunity to contribute to the health of our nation while enjoying our delicious product. Finally, the name of our company is easy to remember and understand for our consumers.
Mission Statement
At H20 Plus, our mission is to offer a healthier alternative within the non-alcoholic beverage market. Our product line contains a wide variety of flavors and sizes, and can be sold either in bulk or individually. At H20 Plus, we take pride in our product, and are determined in providing the highest quality product to our consumers through various quality control measurements. Since our product mostly only contains water, (with the exception of essential vitamins and electrolytes) our company is able to strategically price our product with a cost strategy. Thus, generally speaking, our product will be priced between the price of a water and other non-alcoholic beverages. Concerning the quality of our service, we intend to hold the highest form of relationship with our consumers, vendors, and suppliers. As we stand by our product and believe in what it stand for, H20 Plus owners, employees, and investors all share the same values and clearly understand our part in social...