Table of Contents
MARKET OVERVIEW
ECONOMICS
CHARACTERISTICS
OF
THE
GLOBAL
AUTOMOBILE
INDUSTRY
KEY
SUCCESS
FACTORS
IN
THE
GLOBAL
AUTOMOBILE
INDUSTRY
3
3
3
TATA MOTOR’S OVERVIEW &
STRATEGIES
SWOT
OF
TATA
MOTORS
COMPETITORS’
SITUATION
DRIVING
FORCES
PORTER
FIVE
FORCES
ANALYSIS
ADOPTED
INTERNATIONAL
STRATEGY
TATA
MOTOR’S
FINANCIAL
CONDITION
3
3
4
5
6
7
7
SIGNIFICANT ISSUES OF TATA
MOTORS
IMPORTANT
ISSUES
HINDRANCES
BY
THE
ISSUES
8
8
8
NEW STRATEGY PROPOSAL
9
ACTIONS
AGAINST
THE
ISSUE
FEASIBILITY
9
10
REFERENCES
11
APPENDIX
12
Market
Overview
Economics
Characteristics
of
the
Global
Automobile
Industry
With
reference
to
the
economic
figures
from
the
websites,
during
fiscal
year
2011
to
2012,
the
market
share
in
the
commercial
vehicle
segment
of
Tata
Motors
is
about
58.45
per
cent
with
809532
units
that
was
followed
by
homegrown
rivals
Mahindra
and
Mahindra,
and
Ashok
Leyland
of
15.69
per
cent
and
11.01
per
cent
respectively.
Furthermore,
Tata
Motors
still
keep
targeting
the
small
cars
owing
to
the
foreseen
enormous
potential
in
the
developing
world.
Although
the
overall
passenger
car
sales
of
Tata
Motors
were
overestimated,
in
addition,
within
the
year
2011
to...