Study on Indian Automobile Industry

Study on Indian Automobile Industry

  • Submitted By: vidur109
  • Date Submitted: 03/28/2010 9:04 AM
  • Category: Business
  • Words: 9616
  • Page: 39
  • Views: 2161

Business Strategy
And Policy
(Semester VI)

TERM PAPER
Analysis of the Automobile Industry

Submitted to: Mrs. Anuja Mathur
On 21st March, 2009

Prepared by:
Srishti Batra 4423
Sidharth Agarwal 4424
Rahul Choudhary 4425
Vidhi Sharma 4433
Rishab Jain 4015
BBS 3F-(A)

Shaheed Sukhdev College of Business Studies
(University of Delhi)
Acknowledgement

We would like to extend our sincere thanks and deep sense of gratitude to our respected teacher Mrs. Anuja Mathur for her valuable guidance, interest and encouragement without which the completion of this term paper would not be possible.

Table of Contents

Tata Motors Limited 5

Vision 5
Business and Financial Metrics 5
Key Trends and Forces 7
Economic slowdown resulting in adverse impact on the sales 7
Timely launch of new products and turnaround of Jaguar Land Rover 8
Currency and exchange rate fluctuations and its adverse effects on the earnings 8
Market share 8
SWOT Analysis - Tata Motors Limited 10
Strengths 10
Weaknesses 10
Opportunities 11
Threats 11

The Page 12

MAHINDRA AND MAHINDRA 13

BACKGROUND 13
EVOLUTION 13
PRODUCTS 14
Mahindra & Mahindra Ltd. 14
Mahindra Renault 15
Mahindra Navistar Automotives Ltd. 15
BUSINESS AND FINANCIAL MATRICES 16
SWOT – Mahindra & Mahindra 18
Strengths: 18
Weaknesses 18
Opportunities 18
Threats 19
The Page 20
Mahindra has got a good strategy in place. What’s there to be seen is whether it can implement it effectively and efficiently. If Mahindra manages to put actions into its words, it can be a major player in all the segments and ventures that it is foraying into. 22

MARUTI SUZUKI 23

Background 23
Products 24
BUSINESS AND FINANCIAL METRICS 25
SWOT ANALYSIS- Maruti Suzuki 27
STRENGTHS 27
WEAKNESSES 30
OPPORTUNITY 31
THREATS 32

The Page 34

Hyundai Motors India 37

Vision 37
Company Background 37
Product Line 38
Small segment cars 38
Mid segment cars 38
Premium Segment 38
BUSINESS AND...

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