Four strategies
1) Planned or emergent?
Strategy = what we want to realize, what we are doing, what do we need to realize this
Environmental factors influence the strategy
Strategy influences structure
2) strategy as a map (reflections)
Miracle
Proves that a sense of direction is important
When you're lost any old map will do, any old strategic plan
Strategic plans orient people
3) Strategy and reality
Culture school
Power school
Environmental school
4) Strategy as a process
Strategy and the future
1) Time horizon
Strategy is coping with the future
Time horizon is three to five years as a maximum for a time horizon
2) Strategy knowing the future
We think of future in terms of ideas
3) Strategy and future
Explicit knowledge = Data, information, Files (5%)
Tacit knowledge = Experience, Thinking, communication (95%)
From a different position you will see different things ( elephant example )
Johari window ; you can use this comparing your strategy to other firms
4) Coping with diversity in knowledge
If you want to know where to go in an organization
-Ask several members, not only CEO's
-Ask all of them about
The way thigs are
Design future
How to come to design future
Organizational size (measured by number of employees)
1500 is big
Change in size will have a big impact on structure when organisation is small
Greiner's growth model (growth)
Weitzel and Jonnson's model (decline)
Domestic companies
International companies = importers and exporters
Multinational companies = investment in other countries, not product offerings everywhere
Global companies = many countriese, above that product offerings
Environment
Factors outside environment
( government, political, social, ethical etc.)
Macro – environment
Meso – environment
Micro or internal environment