SWIFTT

SWIFTT

Points to Structure
S - Sound, structure
W - Words
I - Imagery
F - Figurative language
T - Tone (mood)
T – Theme
The Market
Young children think of the market as the place to be with their parents on a sunny Saturday. Thoughts of Ice cream in cups or cones, big brown tooloom; ice cold water, melons and sometimes a meal in a fast food restaurant whet their appetites and excite them. To the house holder the major concerns are whether the budget will meet the requirements for putting three meals per day on the table next week because money has already been allocated for each item on the market list with allowance of the inclusion or omission of an item or two.
To the entrepreneurs, the market might well be the entire population of the country. If for instance, a market for his/her product already exist the next step is to look at how consumers are responding to existing supplies in terms of quality price and rate supplies by conducting a market research. The result of a well-structured research tool will show whether intervention by a new supplier is feasible.
There are people, waiting in the wings to do the footwork who are recent High school graduates. For them doors will be opened by Children rude or mannerly and the courteous or even rowdy imp playing Peek-a-boo running around and between their parents’ legs. For others watch dogs- pedigree or pot hounds will greet and prevent them from entering the premises. At each encounter whether they were warmly welcomed or rejected, valuable new experiences would have been gained in human interactive relations.