Swot Analysis Wal-Mart

Swot Analysis Wal-Mart

  • Submitted By: lchamma
  • Date Submitted: 11/08/2009 8:25 AM
  • Category: Business
  • Words: 485
  • Page: 2
  • Views: 2617

Wal-Mart, 2005

SWOT Analysis


• Wal-Mart has a very broad market segment, with an appeal for many demographics: from low to mid income earners; from the young to the elderly.

• The company has demonstrated a core competence involving its use of information technology to support its international logistics and inventory system.

• Wal-Mart has grown substantially over recent years, and has experienced global expansion. It is the largest retail company in terms of size in Canada, the United-States and Mexico. It is also the 2nd biggest retail company in the United Kingdom.

• Wal-Mart is one of the largest employers in the world, with close to 1.5 million ‘associates’.

• Wal-Mart has built a very strong retail brand, with a reputation of good value for your money and convenience because of a wide range of different products and services in one store.


• Wal-Mart experiences ups and downs in its international expansion efforts, neglecting to adapt to local markets and forcing the Wal-Mart culture on new markets and employees.

• Wal-Mart has been criticized for its record in employee relations and human capital conditions.

• The company is recognized as being a global leader in the retail space, but has a presence in relatively few countries worldwide.

• Because Wal-Mart operates with a vast array of products (food, clothing, electronics), it might not offer the same amount of choice as more focused competitors, such as Best Buy or Home Depot.


• With sales over the web accounting for only a small percentage of total sales, an opportunity exists to increase Wal-Mart’s web presence and push online sales in the future.

• New locations and store types offers Wal-Mart opportunities to exploit different market segments.

• Considering that Wal-Mart only operates in a handful of different countries, the company can take advantage of opportunities...

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