3. What are the sources of brand equity for both Converse and Chuck Taylor.
For more than 40 years the Brand Converse had a strong hold in the shoe market.
Being one of the top selling basketball shoes and having so many famous basketball players wearing them, from amateur to professional league. Converse branched out by introducing both tennis and running shoes witch helped boost their revenue . Even when they lost the right of being to offical shoe of the NBA, they was still able to sell shoes in different markets becuase of it’s strong brand equity. Kids in the streets later on start buying the shoes becuase of it’s low cost. The Chuck Taylor brand was a hit even years after it’s first release. Everbody was wearing Converse from the fashion runway ,Rockers to Skateboarders.
3. What are the sources of brand equity for both Converse and Chuck Taylor.
For more than 40 years the Brand Converse had a strong hold in the shoe market.
Being one of the top selling basketball shoes and having so many famous basketball players wearing them, from amateur to professional league. Converse branched out by introducing both tennis and running shoes witch helped boost their revenue . Even when they lost the right of being to offical shoe of the NBA, they was still able to sell shoes in different markets becuase of it’s strong brand equity. Kids in the streets later on start buying the shoes becuase of it’s low cost. The Chuck Taylor brand was a hit even years after it’s first release. Everbody was wearing Converse from the fashion runway ,Rockers to Skateboarders.