Steve Jobs is also a devoted Beatles fan.[citation needed] He has referenced them on more than one occasion at Keynotes and also was interviewed on a showing of a Paul McCartney concert. When asked about his business model on 60 Minutes, he replied:[citation needed]
|“ |My model for business is The Beatles: They were four guys that kept each other's negative tendencies in check; they balanced|
| |each other. And the total was greater than the sum of the parts. Great things in business are not done by one person, they |
| |are done by a team of people. |

“Computer TakeBack Campaign”

Time and again, we see Jobs use his charisma and manipulative wiles to get what he wants--a key hire, say, or an investor--creating huge expectations that prove unrealizable. Take the story of NeXT, which dominates much of the book. He drives employees to achieve his dream of totally automated manufacturing and ends up with a hopelessly overpriced factory. And he would demand that even the circuit boards inside the computer have ''a clever, visually appealing design,'' says Deutschman. When someone asks ''Who's ever going to see the inside,'' Jobs shoots back, ''I will.'' Given news that Apple's latest product, the beautiful G4 Cube computer, is off to a poor start, one has to wonder what Jobsian obsessions Apple employees have been hit with this time.

'The Second Coming of Steve Jobs' NUS

The Little Kingdom: The Private Story of Apple Computer

iCon Steve Jobs: The Greatest Second Act in the History of Business SIM

Inside Steve's Brain NUS

He is well known for his work ethic as well as his rumored temper, but has consistently helped to grow Apple from a company bordering on bankruptcy in the 1990s to a very successful company today. Steve Jobs has helped establish the new electronic divisions and...