Tbp on Fast-Food

Tbp on Fast-Food

  • Submitted By: clstrydr
  • Date Submitted: 02/05/2014 7:01 AM
  • Category: Science
  • Words: 285
  • Page: 2
  • Views: 70

Theoretical Framework

Fig. 1 (Ajzen, 1985)

The researchers applied the Theory of Planned Behaviour (TPB; Ajzen, 1988) in the examination of the factors influencing the fast-food consumption among the respondents. TBT states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors. It has been applied to studies of the relations among beliefs, attitudes, behavioral intentions and behaviors in various fields such as advertising, public relations, advertising campaigns and healthcare.
Fast-food restaurants are found everywhere. For most parts, fast-foods taste good. Advertisements carefully designed it to be likable by many. It is also inexpensive and convenient, most are open 24/7. Its availability and appeal paved way to be the number one food choice for most students and workers, particularly call center agents. Call center agents are one of the working class who consume it most. Being occupied and stuck on their shift duties, these people have no time to think about their food. They choose foods that are fast, cheap and satisfying.
People eat fast-food everyday without giving it so much thought. The food you eat enters your body and makes up every part of you. Fast-foods are one of the inventions of the modernity of our time. Fast-foods are foods you can’t create by scratch you find in your kitchen. Fast-foods are mostly composed of chemical preservatives and flavor enhancers that create its delicious appeal. Usually, these chemicals are toxic in our body especially if consumed daily.
The researchers believe that using the Theory of Planned behavior as guide will help determine the factors affecting the kidney conditions of daily consumption of call center agents in Makati.

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