Marketing and Customer Relationship Concept Worksheet
Table for Assignment One
|A: Concept |B: Application of Concept in Scenario |C: Citation of |D: Personal Experience in your |
| | |Concept in Reading |Organization |
|Company Protection A company can |TeraTech has to protect its companies |Kerin (2006 ref. pg |U-Haul believed in company |
|protect its competitive position |product and technology from infringement. |3). |protection. Many of their trucks|
|in new and novel products under |Since patents expire yearly TeraTech has to | |and trailers were patented and |
|the patent law, which gives |make sure that they get their idea patented | |no one could use their design. |
|inventors the right to exclude |first before it is stolen. | | |
|others from making, using, or | | | |
|selling products that infringe | | | |
|the patented invention | | | |
|Environmental trends typically |The scenario stated that TeraTech is a |Kerin (2006 ref. pg |I worked for an insurance |
|arise from five sources: social, |five-year old company in the pharmaceutical |3). |company and the claims |
|economic, technological, |industry. The company is the dominant player| |department and the amount of |
|competitive, and regulatory |in the arena, but there are several other | |claims would...