The Cnn Pipeline News

The Cnn Pipeline News

  • Submitted By: jwd1982
  • Date Submitted: 03/07/2009 11:40 AM
  • Category: Book Reports
  • Words: 395
  • Page: 2
  • Views: 1326

• Resources: “Giuliani Remembers 9/11” news clip and video ads located at one of the links listed below.

• Due Date: Day 7 [Individual forum]

• View and assess the credibility of these media and advertising examples:

-The CNN Pipeline news clip located on aXcess for Week Three.

-Select one of the following links to view the video ads available at that Web site:

· http://www.jnj.com/our_company/our_videos/

· http://www.vw.com/gti/films/en/us/#/WVBI70085/med/

· http://www.progressive.com/commercials/progressive-commercials.aspx

· http://www.pedigree.com.au/tv/

· http://www.wendys.com/ads/

•Note: For this assignment you can answer the questions being asked directly. Please make sure to meet the minimum word requirement for each below. Keep in mind that answering each question with a or a answer is not enough. You must explain your reasoning for each answer to receive the points. This assignment is worth 100pts, so the answers must reflect discussion worthy of this (i.e. no single sentence answers.) I cannot stress this enough, so many times I see a single sentence for an answer, please show me what you know, through a solid discussion of each point.

Answer the following for two of the video ads listed above in a 100- to 200-word response:

o Who paid for each example to be created?

o Can you detect a slant—that is, a secondary opinion conveyed by the examples’ creators?

o What does each example reflect about society at large? Is it credible? Explain your answers.

••

Answer the following in regard to one video ad from the list above that is diffierent from the two ads used to answer the above questions in a 100- to 200-word response:

o Does the ad make a claim?

o What fear or desire does the ad play into?

o Does it target an existing fear or desire or does it try to create a new fear or desire?

o Does it try to invoke feeling, use admirable people to persuade, or describe a common situation?...

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