BUSINESS STRATEGY
I. Introduction:
Today, Vietnam is a fast developing country and integrating into WTO (World Trade Organization). Vietnam is attracting many investors both domestically and internationally. These big companies are entering in various ways. The question is how did they succeed? To become successful in the Vietnam market, they need to have good management. Especially, business strategy is one of the important elements that contribute company’s success. Techcombank is one of the largest and success bank at Vietnam. So, now, we learn how this bank successful can. Besides that, these managers how set up objectives and business strategy to give Techcombank can famous success bank.
TABLE OF CONTENTS
I. Introduce………………………………………………………………………1
II. Analyze
Task 1a………..……………………………………………………………………….3
Task 1b………..……………………………………………………………………….5
Task 1c………..……………………………………………………………………….7
Task 1d………..…………………………………………………………………........8
III. Conclusion………..………………………………………………..………...12
IV. References………..…………………………………………………………..12
I. Introduction
Today, Vietnam is a fast developing country and integrating into WTO (World Trade Organization). Vietnam is attracting many investors both domestically and internationally. These big companies are entering in various ways. The question is how did they succeed? To become successful in the Vietnam market, they need to have good management. Especially, business strategy is one of the important elements that contribute company’s success. Techcombank is one of the largest and success bank at Vietnam. So, now, we learn how this bank successful can. Besides that, these managers how set up objectives and business strategy to give Techcombank can famous success bank.
II. Analyze
Task 1a: Define the context of the company’s business strategy.
Before research about the strategy of the bank, we must understand its business scale – it is large business...