n the modern world of today, technology plays a big part in the media industry. There are advantages and disadvantages to this. The advantages of new technology is that it keeps us up to date with current affairs. Information is more accessible especially with the internet and the use of WAP (Wireless Application Protocol) technology and message alerts on mobile phones. The disadvantages is that we depend in a way on technology like mobile phones for instance. A mobile phone is like a piece of clothing, we put it on in the morning and take it off at night. There are more new demolishes being introduced to the world so it influences everything. All current technology is being improved and new technologies are being introduced with the older technologies being introduced to poorer countries as the prices go down. New technologies are usually expensive and so aren't being distributed widely but as time goes by technology is going down in price but then the result is the market loses out unless there is a huge number being sold then the product will be took off the market. There are developments on how information gets to us as broadband internet is spreading so there is things like IPTV (Internet Protocol Television) which is a service used to transfer television programmed to subscribers via their internet connection. This is expected to spread as more and more people are availing of broadband with up to 100 million people using it nowadays. This is connected with the Video on demand (VOD) systems which allow users to select and watch video content over a network as part of an interactive television system. Cable, digital and satellite television has changed and improved giving viewers more access and control over what they see. High Definition Television (HDTV) is a new thing SKY is incorporating into their programmes with more clarity in the picture and sound with less distortion. There will be two new formats in the form of Sony Blu-Ray and Toshiba HD-DVD. These...