The Search Engine Optimization Handbook

The Search Engine Optimization Handbook

The Search Engine Optimization Handbook

I. Introduction – What Is SEO

1. How Search Engines Work

2. Differences Between the Major Search Engines

II. Keywords – the Most Important Item in SEO

1. Keywords and Diction

2. Keyword Density

3. Keywords in Special Places

a. Keywords in URLs and File Names

b. Keywords in Page Titles

c. Keywords in Headings

III. Links – Another Important SEO Item

1. Why Links Are Important

2. Inbound and Outbound Links

3. Anchor text

4. Link Practices That Are To Be Avoided

IV. Metatags

V. Content Is King

1. Topical Themes or How to Frequently Add Content to Your Site

2. Bold and Italic Text

3. Duplicate Content

VI. Visual Extras and SEO

1. Images

2. Animation and Movies

3. Frames

4. JavaScript

VII. Static Versus Dynamic URLs

VIII. Promoting Your Site to Increase Traffic

1. Submitting Your Site to Search Directories, forums and special sites

2. Specialized Search Engines

3. Paid Ads and Submissions

I- Introduction

Search engine optimization (SEO) is the process of improving the volume and/or quality of traffic to a web site/web pages from search engines via "natural/organic" or "algorithmic" search results.

In other words, SEO is the art and science of making your site accessible to your target market through search engines like Google.

The objective of SEO is to increase traffic to your website by ranking high in the results of the search engines query.

As seen here, on this result page:

Since most people now use search engines to search the internet you need to position yourself so that people will find your site amongst the sea of information, thus resulting in increased site/brand awareness and revenue opportunities.

Search Engine Optimization is a very important part of your Internet presence and overall Marketing Campaign, since it has the ability to reach the most people amount of people via free search...

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