SONY CASE – GROUP PRESENTATION FRIDAY 5th, December
(Exercise description in book, Chapter 8, page 265, also info at page 259)
SLIDE 1 & 2: Sony – Company Profile
Sony started its operation in year YYY, in Tokio, Japan, acting as …
The company’s vision/mission is….
Today (will put an * in the notes, not in the presentation, explaining today=?!?! - maybe), Sony is one of the leader companies in…
Its main products relate to …. OR are….
How much of them are destined for businesses and how much for individual consumers??
It holds operating locations/subsidiaries in… -maybe here a graph, diagram
and sells its products in…(geographical areas) -maybe here a graph, diagram
Sony’s main competitors are: …. And a graph with Sony’s main share of the market – If there is such a thing available
SLIDE 3: Sony – Business Segments
Electronics
Games
….
…
Financial Services
In parallel with the above: a graph showing how much represents each division of the total business, in terms of revenues, operating income – recent information.
SLIDE 4: Sony – Electronics Business Segment
3 graphs one under another:
1st showing for year 2002, 2003, 2004, 2005 the evolution of electronics division in terms of revenues
2nd showing for year 2002, 2003, 2004, 2005 the evolution of electronics division in terms of net income (profit)
3rd showing for year 2002, 2003, 2004, 2005 the evolution of Sony share market
SLIDE 5: YEAR 2005 = TROUBLE; WHY?
The Company has fallen behind Samsung, etc….. which launched God knows what … etc. etc.
Maybe if you like – to the left or right the guy with the dynamite ?!?!
SLIDE 6: YEAR 2005 = TURNAROUND STRATEGY; HOW?
Possible – I don’t know what he did – theory from the book page 258
Strategy revision
Boosting revenues
Selling Off assets
Cutting off costs
+ strategic alliances – joint ventures – see wikipedia
match this against company press release: “Sonny announcing turnaround...