The use of strategic activities and Key success factors.
I agree with Akio Morita, who said "Creativity to make inventions is one important factor that makes difference between Sony and other companies”. Sony always works to make new inventions and products like Play Station or other combo electronic products, however it could be dangerous too.
The other factor is "Creativity in product planning and production ". Right products in right time could lead any company to be successful. For not losing the Game's market Sony introduces play station 3.
Another factor is "Creativity in marketing". I believe this is the most important factor that leads any company to be successful and the sales of any product depend on it. But creativity in marketing includes too many means that can lead to successful ads. Some of them are as below:
- Being creative and thinking out of line with Innovative ideas.
- Using of scientific methods like formulation, hypotheses or testing.
- Different methods of research (primary data and secondary data) and how to use of them to renew the ads.
- Understanding that the data are interpreted from underlying models that guide the information sought.
- Considering our benefits that we expected to reach and make balance vs. the cost of marketing.
- Excepting the reality that how market works and avoiding of unsubstantial marketing ideas and theories.
- Understanding difference between gambling and risk, and avoid gambling.
- As marketing research has mutual benefit for customer and company, so must "be ethical in the conduct of all marketing research".
Focus
Sony Strategic Technology Partnerships
Core technologies of interest include:
• Audio & Video distribution
• Advanced data compression technologies
• Digital Rights Management (e.g. digital watermarking technology)
• Image-recognition, Search, Content Management
• Reconfigurable processors, Media processors, Image processors
• Display technologies...