The Worlds Prominent Producers of Golf Equipment Marketing

The Worlds Prominent Producers of Golf Equipment Marketing

  • Submitted By: yuanvicky
  • Date Submitted: 02/24/2014 11:45 PM
  • Category: Technology
  • Words: 1623
  • Page: 7
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The Worlds Prominent Producers Of Golf Equipment Marketing Essay
Callaway’s net sales were divided between product groups. A major factor that the golf industry should look at and take advantage of is the baby boomer generation that is beginning to seek retirement. Looking at target markets that have more leisure time and the discretionary income to spend on golf would be to Callaway’s benefit. They will in turn have more leisure time to spend playing golf as they seek retirement. The recession in 2008 took a toll on the golf industry. Between 2008 and 2009 the net income of Callaway decreased. A major factor in this is that people’s discretionary income has been limited. The economic struggles and the recession of 2008 are factors attributed to this decrease. Since the death of Ely Callaway in 2001 Callaway Golf has had many ups and downs financially. Callaway’s research and development team has looked for ways to make their products better at lower costs that will appeal to their target markets that they depend on for revenue. Callaway's numbers for the year was the result of the combination of the golf industry's slow recovery.
Competition: Callaway’s competition includes TaylorMade-adidas Golf, Titleist/Cobra Golf, Ping Golf, and Nike Golf. These companies are all fighting for the newest advances in technology, and brand recognition which will in turn yield customer loyalty. TaylorMade Golf gained competitive advantage by being the leader in production of the hybrid golf clubs which gained popularity in the industry during 2002. Once TaylorMade Golf became TaylorMade-adidas, the company pushed and relied heavily on endorsements that would bring about stronger brand awareness for consumers. Titleist Golf, having the number-one brand of golf balls and a 40% market share, is the largest seller and most played golf ball in the PGA Tour. Their golf ball recognition provided them with competitive advantage Titleist produced golf balls that are perceived to have...

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